THE BUSINESS ENVIRONMENT

The is a powerpoint slide that comes part of your learning. This engaging text offers a comprehensive introduction to the global environment that businesses operate in every business day. It aslo addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the powerpoint slide offers a truly global perspective and broad and discursive coverage of the external environment that businesses operate in today. Maintaining a strong business focus throughout, the powerpoint slide offers valuable pedagogical support including exercises or questionairs and case studies that cover a broad range of organisations. Now in full colour for the first time, this text offers a clear and well-designed layout, including full-colour maps that enable the reader to visualise the international context and think critically about different perspectives. Aimed at learners taking an introductory subject on the context and environment of business as part of Business Studies.