The video gives details about the three business environments, which are micro, macro and market environment. All participants, forces and role-players of these different environment are being discussed in detail. The control of which each environment has is also discussed.
The micro environment is were you find there eight business functions and the management uses the task of management which are planning, organising, leading and controlling. The business has complete control over this environtment. This environment is alos known as the organisational environment or the internal environment.
The market environment is were you find the famous role-players which are suppliers, competitors, customers and intermediaries. All of these role-players do influence the business. This environment is also known as the task environment. The business has no control over this environment but the business can infuence this environment.
The macro environment is also known as the external environment, this is were you find all the factors and forces that have a big impact on the success of the business. These factors may have a negative or positive influence on the success of the business. The business has no control over this environment.
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